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Interview with Savéria for Voici
Give your skin all the love it needs? This is the mantra of Savéria Coste, founder and director of the Garancia brand. A new way of conceiving the benefits of cosmetics.
"Cosmetic treatments don't just do good: they give the skin the means to defend itself. When they penetrate the layers of the epidermis, a real communication network is activated between the cells and sends regeneration messages in all directions. The skin receives love and it gives it back ," enthuses Savéria Coste.
A nice statement, but does that mean he'll spend a lot of time courting her? Not necessarily! " Take advantage of the longer days to increase the time of your ritual. An extra five to ten minutes is enough to stimulate the thousands of sensory receptors . "
To speak to our epidermis, it's all about contact. " Cosmetics is the unique encounter between the skin and a galenic: a beautiful complicity ," continues Savéria Coste. I love creating surprises with transformative textures, capable of going from a crystalline state to an aqueous state (like our [ Diabolique Glaçon] ) . Here, there are micro-fragmented drops of water that break upon application, providing an intense sensation of freshness, for others, silicone-free but equally soft silk jellies, or even mousses that evoke children's games ." These textures speak to the skin like a perfume.
And to better take us on board, Savéria Coste looks for words that hit the mark. " Telling stories, inventing names, creating smiles, is also a sign of loyalty. In our micellar waters [Source Micellaire Enchantée] , we have deliberately hidden messages of love on the packaging, like bottles that we send to the sea! It's then up to us to initiate pretty hand games, by testing the application of our care by our lover , suggests Savéria. These are other hands than yours, with a different sense of caress and a particular response. This way, we feel truly loved, good in our skin... "
Source: Voici Magazine // June 2021
