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Savéria Coste, doctor of pharmacy and founder of Laboratoire Garancia, she sent 700 repairing and moisturizing creams for the staff of the Ajaccio hospital. Meeting with an innovative, sparkling and supportive woman.
Magical! In fifteen years, Laboratoire Garancia has risen to the rank of the best parapharmacy beauty brands. And by pulling back the veil of this mysterious brand, we discover a woman passionate about cosmetic research and innovation. A sparkling creator who knows how to mix patented high-tech active ingredients and grandmother's recipes. This is Savéria Coste.
Daughter, granddaughter and great-granddaughter of pharmacists, Savéria Coste naturally became a doctor of pharmacy, created her own formulas and treatments, before founding the Garancia Laboratory. Bingo! Savéria Coste has a bewitching force, a character that she undoubtedly draws from her origins: her roots are Corsican and Sarten blood flows in her veins. "I benefited from a family environment that was both rigorous and imaginative. I was immersed in Corsican history, influenced by the magic of plants," she says, remembering her walks in Tizzano or her holidays with her "cousin from Sarten who has real magical powers."
Linking the intangible and the tangible
In addition to formulas like " Masked Ball of the Sorcerers " and " Ghost's Tears ", the brand also appeals thanks to its star logo, a symbol of magic and the quest for eternal youth. "It's the celestial side of the brand, the little wink that connects the immaterial and the material" explains Savéria Coste. As you can see, this headstrong woman is no ordinary scientist. Her origins give her a taste for mystery and fantasy. From her career, she draws four pillars: efficiency, safety, sensoriality and naturalness. All of this gives Garancia, products with dreamlike, innovative, striking names, worn by a sensitive mother who knows how to get involved in crises. This is the case today. She has done her bit for solidarity.
Dear heroes, thank you
With two waves of her magic wand, the founder of Garancia shipped some 700 restorative creams to the caregivers at the Ajaccio hospital. Her products were sent by airlift on Monday. A touching little note accompanied the package: "Dear heroes, I would like to thank you from the bottom of my heart for your remarkable work in the face of this health crisis. You have saved lives, we owe you immense gratitude." "In my own way, I would like to thank you by offering you my nourishing mask, ultra-concentrated in restorative and protective active ingredients for skin microbiota, to apply like a cream on your hands, so solicited by the use of hydroalcoholic gel and my body cream to pamper you and enchant you with a little comfort. You will see, it smells terribly good and as one of my customers wrote to me after using it: "My daughter said to me while kissing me: Mom, you smell like love."
His latest creation
After helping the Paris firefighters, the Bichat hospital, the hospitals of Amiens and Dunkirk, Savéria Coste wanted to thank the caregivers of her island "I am very happy to contribute today. They are my heroes! Vi ringraziu, v'abbracciu" assures Savéria Coste who regularly comes to recharge her batteries in the Far South where she now owns her house. Confined in Paris, supported by her husband Eric and her children, Savéria Coste has not remained inactive during this period. She is working on mastic extracts in order to integrate them into a new product. Having more than one magic trick in her head, she also took the opportunity to develop her latest creation " Diabolique Glaçon ", a crystalline jelly in water, "perfect in this period, we will emerge from this crisis by taking care of ourselves". A refreshing elixir. "In the most difficult times, we need something futile" she pleads. Fairy word.
Corsica Matin, May 7, 2020
