“Enchanted Beauty” Ritual

Moonlight, Devilish Icicle, Melt Me Fairy...
Names straight out of a spell book for treatments combining innovation, sensoriality and naturalness.
At Garancia, the magic happens.

Magic, that's what Savéria Coste wanted when, in 2004, she launched her first treatment. "A very innovative micropeeling, which eliminates dead cells in thirty seconds flat by helping with natural cell renewal, but very gently because it does not contain abrasive particles or fruit acids, which are very irritating for the skin", she argues. For these reasons, but also because she does not have the means to advertise, she calls it Pschitt magique... A name straight out of an imaginary tale, "UFO-like", as she herself says, "not serious", for the pharmacies in which the young woman, daughter, granddaughter and great-granddaughter offers it. But a name that does not go unnoticed. Word of mouth does the rest. [ Pschitt magique ] seduces for its proven effectiveness and its gentle sensoriality. "I want creams that speak to women's skin", explains Savéria. The textures of its formulas are astonishing, like the [ Diabolique tomate ] that you tap on the skin and that turns into water, or the touch of the Mystérieux Repulpant, extremely soft and silicone-free; with a head start, Garancia care products do not contain any suspicious materials.

Perfumes? Subtle and captivating, Savéria considers them essential to our well-being: "Not only do we have olfactory receptors on our skin, but tests show that odorous molecules can stimulate cell growth." If the magic works, it is also because the formulas she creates are based on scientific innovations. "They are the ones who provide solutions and give women the power to feel good about themselves and have confidence in themselves." Abracadabra!

Source: Psychologies Magazine // July 2021