Choosing the right face serum: our tips

Finding the right serum can seem complex. Skin changes, and so do its needs: radiance, hydration, anti-aging, soothing, spot correction…
This guide helps you understand each formula to choose the serum that is truly adapted to your face.

Understanding what a serum is

A serum is a concentrated treatment that targets a specific problem: hydration, wrinkles, spots, redness, imperfections, loss of firmness, etc.
Its fine texture allows powerful active ingredients (hyaluronic acid, vitamin C, niacinamide, botanical extracts, etc.) to penetrate more quickly and act deeply, where a cream merely moisturizes the surface.

Key points:

• Its formula contains a high concentration of active ingredients.
• It acts as a reinforcement, a booster that improves routine results.
• It is used before cream, morning and evening.
• It is suitable for all skin types, even sensitive.

Serums according to skin type

Every skin has its needs, its reactions, its variations depending on seasons or fatigue. Serum then becomes a precise tool to restore balance, target a problem, or intensify a result. Here’s how to choose according to your skin type.

Dry skin: a hydrating serum that retains water

Dry skin lacks both water and lipids. Tightness, rough patches, and dehydration lines easily appear.
A deep hydrating serum helps restore comfort, plump up features, and strengthen the skin barrier.

What works best:
Hyaluronic acid, self-hydrating active ingredients, vitamin B5.

Garancia recommendation: [ DIABOLIQUE TOMATE ] Babyskin Serum
A long-lasting hydrating formula that retains water for up to 72 hours and restores suppleness to dry or fragile skin. A light texture that penetrates easily and immediately soothes.

Oily skin: a purifying serum that regulates sebum

Persistent shine, visible pores, small blemishes… Oily skin seeks balance. It needs a fluid formula that cleanses without drying.

What works best:
Zinc, salicylic acid, niacinamide.

Garancia recommendation: [ L’ELIXIR DU MARABOUT ]
A purifying and anti-aging serum that targets adult imperfections, regulates sebum, and refines skin texture. Ideal for reducing the appearance of pores and achieving a clearer complexion.

Combination skin: a balancing serum that evens out tone

Shiny T-zone, drier cheeks… Combination skin requires a treatment capable of hydrating without feeling heavy and smoothing areas prone to shine.

What works best:
Light textures, rebalancing active ingredients, antioxidants.

Garancia recommendation: [ L’APPEL de la FORÊT ] Double Phase Serum
Rich in vitamin C and antioxidants, it awakens radiance while maintaining a light feel, perfect for evening out an uneven complexion without greasing sensitive areas.

Sensitive skin: a soothing serum that calms redness

Reactive, temperamental, easily irritated… Sensitive skin requires a gentle, minimalist, and protective treatment.
The priority: to soothe and rebuild the skin barrier.

What works best:
Niacinamide, botanical extracts, anti-redness active ingredients.

Garancia recommendation: [ Que mes ROUGEURS Disparaissent ! ] Serum
A treatment designed to reduce redness, calm inflammation, and strengthen the epidermis day after day. Ideal as part of a gentle routine.

Mature skin: a re-densifying serum to support firmness

Over time, skin loses collagen and elasticity. The facial oval sags, wrinkles deepen, and texture thins. A targeted anti-aging serum helps stimulate firmness mechanisms and support skin bounce.

What works best:
Peptides, retinol-like, volumizing active ingredients, antioxidants.

Garancia recommendation: [ ÉTOILE Polaire ]
Designed for mature skin, especially during menopause. It redefines contours, improves density, and reduces deep wrinkles. And for optimal results, the way to apply your anti-aging serum matters as much as the ingredient: a few drops warmed between the fingers, applied from the center of the face outwards, help boost the treatment's effectiveness and reinforce firmness day after day.

Blemish-prone skin: a purifying serum to smooth and cleanse

Pimples, enlarged pores, marks… Blemish-prone skin requires a treatment capable of acting deeply while remaining gentle.

What works best:
Salicylic acid, zinc PCA, gentle exfoliants.

Garancia recommendation: [ L’ELIXIR DU MARABOUT ]
Ideal for adult imperfections: it regulates, purifies, and smooths without drying out the skin. An effective solution for achieving a more even complexion.

Normal skin: a serum that maintains balance

Normal skin is comfortable, even, and supple. The goal is to preserve this balance and prevent imbalances while maintaining a fresh complexion, like after applying a healthy glow serum.

What works best:
Antioxidants, hyaluronic acid, radiance-boosting active ingredients.

Garancia recommendation: [ L’APPEL de la FORÊT ] Double Phase Serum
It maintains natural radiance, protects against oxidative stress, and keeps the skin luminous daily. Its antioxidant formula makes it an excellent ally for those who desire a lasting healthy glow effect.

To go further...

When to use your serum?

Serum is used morning and evening, on clean skin, right after cleansing. This regularity helps active ingredients work deeply and maintain optimal hydration.

Here are the best times:

• In the morning
  It prepares the skin for makeup, strengthens protection against external aggressions (pollution, temperature variations, oxidative stress), and provides immediate radiance.
  → A vitamin C or hydrating serum works particularly well at this time.
• In the evening
  The skin enters a phase of cellular renewal: this is the ideal time for anti-aging, anti-spot, soothing, or purifying formulas.
  → The serum fits perfectly under a night cream to increase the effectiveness of the ritual.
• After exfoliation
  The Pschitt Magique can be used every day (unique among exfoliants of this type).
  It smooths the skin's surface and allows the serum to penetrate even more precisely.

A quick guide: a serum works best when applied right after a gentle cleanse — the skin then absorbs the treatment easily, without overloading.

Why use a serum?

Serum has become essential because it provides what neither a cream nor a mask can offer: targeted, deep, and immediate action. Its fine texture loads the skin with powerful active ingredients capable of transforming its appearance day after day.

Here's what a serum actually provides:

• A precise answer to skin needs
  Hydration, radiance, anti-aging, anti-spot, soothing, purifying... Each formula concentrates active ingredients chosen for a specific problem.
  → Example: hyaluronic acid for plumping, niacinamide for calming, vitamin C for brightening, salicylic acid for reducing imperfections.
• Deeper penetration
  Thanks to its fluid texture, the serum reaches skin levels where cream does not act.
  Active ingredients act on collagen, cellular renewal, sebum regulation, or pigmentation.
• A booster effect for the routine
  The cream then seals in hydration, but the serum prepares the groundwork.
  Result: a more effective routine, a more even complexion, and skin that responds better to treatments.
• Visible improvement in skin appearance
  Dull complexion, visible pores, wrinkles, spots... The serum works on the details that change everything.
  Several weeks are enough to observe a clear, gentle change.
• A gesture suitable for all skin types
  Even sensitive, oily, mature, or acne-prone skin can find a suitable serum.
  Each skin type benefits from specific action without overload.

Serum then becomes a daily companion capable of providing the precision, gentleness, and effectiveness expected from a modern treatment.

How to apply it?

The application of serum makes all the difference. A few simple steps are enough to increase its effectiveness and allow active ingredients to work as closely as possible to the skin's needs.

Here is the most effective method:

1. Prepare the skin

Gentle cleansing removes sebum, impurities, and makeup residue.
The skin should be clean, slightly damp if possible — water facilitates the penetration of active ingredients.

2. Exfoliate if necessary

Pschitt Magique can be used every day, a rare specificity in exfoliants.
It smooths the surface, frees pores, and optimizes serum absorption.
Other classic exfoliants are generally used 1 to 2 times a week.

3. Warm the serum between your hands

A few seconds are enough to liquefy the texture and allow for even application.

4. Apply a few drops

Apply a small amount to:

• the forehead,
• the cheeks,
• the nose,
• the chin,
• then extend down to the neck.

"Little product, but well placed" is often the most effective rule.

5. Smooth gently

From the center of the face outwards, with upward movements.
The serum's fine texture glides effortlessly and absorbs quickly.

6. Focus on targeted areas

Spots, visible pores, fine lines, dry areas, or imperfections...
The serum acts with precision when you take the time to massage these points.

7. Finish with a suitable cream

The cream seals in hydration and prolongs the serum's action.
→ A day cream in the morning,
→ A richer or soothing cream in the evening.

Tip: gently pat the eye contour area if the serum is suitable for it, this enhances the smoothing and decongestant effect.