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Savéria Coste, the founder of Garancia, has finally found the magic formula for her sunscreen for the face and body.
She has selected organic UV filters in line with her formulation charter, to preserve a sensoriality that meets user expectations — a determining factor in encouraging adherence, loyalty, and regular application of sun care products.
The program thus includes a shield of various organic filters, combined with a bioprotective cocktail. To broaden the spectrum of its protection, the founder has combined two red algae extracts with pongamia oil. Its antioxidant potential strengthens the skin's natural protective mechanisms.
The range consists of three protective products
This new line of sunscreen comes in three complementary protections, for both the face and the body:
- Incredible Invisible Softness Fluid SPF50+ — an invisible face sunscreen with a light finish, ideal for daily use under makeup
- Metamorphosing Protective Sun Water SPF50+ — a high-protection body sunscreen with a fluid texture, applied in one gesture over large areas
- Metamorphosing Red Sun Water Tanning Accelerator SPF30 — an SPF30 body sunscreen designed to support tanning while preserving the skin
The range also offers an Express Freshness Milky Mist after-sun to prolong the benefits of sunscreen after exposure. The launch will be supported by a massive exclusively digital communication campaign.
The launch of the Solar range
Asked about the context of the launch, Savéria Coste explained that the French cosmetics market was very dynamic and that Garancia was outperforming with 18.4% growth in 2022 (versus 12% for total beauty para + pharma according to GERS). In pharmacies, growth is driven by sunscreen (+34.5% in 2022) ahead of face care and then body care. This is why Garancia decided to enter the face sunscreen and body sunscreen segment, bringing a respectful and sensorial formula that represents a real challenge.
Range strengths
Asked about the strengths of this sunscreen range, Savéria Coste explained that the brand had chosen organic filters that met the requirements of its formulation charter, with more environmentally friendly formulas, rated 100% on Yuka.
Active ingredients have been added to protect the skin's elastin capital. The protective cocktail has been formulated in an ultra-sensory and deliciously scented galenic. Garancia thus brings innovation to a saturated market dominated by leaders with only a few references, both in face sunscreen and body sunscreen.
By launching this sunscreen range, Garancia offers an environmentally friendly and skin-healthy alternative, while providing a pleasant sensory experience.
