Garancia launches a new range of solar products

Sommaire

The launch of the Solaire range
Strengths of the range

Savéria Coste, the founder of Garancia, has finally found the magic formula for her sunscreens.

She has selected organic UV filters in line with her formulation charter, in order to maintain a sensoriality that meets users' expectations - a decisive element for encouraging adoption, loyalty, and regular application of sun care products.

The program includes a shield of various organic filters, combined with a bioprotective cocktail. To broaden the spectrum of protection, the founder has combined two red algae extracts with pongamia oil. Its antioxidant potential strengthens the skin's natural protective mechanisms.

The range consists of three protective products:

Incredible Softness Invisible Fluid SPF50+
Transforming Protective Sun Water SPF50+
Red Transforming Sun Water Tan Accelerator SPF30

The range also offers an Express Freshness Milky Mist after-sun. The launch will be supported by a massive, exclusively digital communication campaign.

The launch of the Solaire range

Asked about the context of the launch, Savéria Coste explained that the French cosmetics market was very dynamic and that Garancia was outperforming with 18.4% growth in 2022 (versus 12% for the total beauty para + pharma according to GERS). In pharmacies, growth is driven by sunscreens (+34.5% in 2022), ahead of facial and then body care. This is why Garancia decided to enter this market by offering a "clean" and sensorial formula, which represents a real challenge.

Strengths of the range

When asked about the strengths of this range of sun protection products, Savéria Coste explained that the brand chose organic filters that meet the requirements of its formulation charter, with formulas that are more environmentally friendly, rated 100% on Yuka.

Active ingredients have been added to protect the skin's elastin capital. The protective cocktail has been formulated in an ultra-sensorial and deliciously fragranced galenic. Garancia is therefore bringing innovation to a saturated market dominated by leaders with only a few references.

By launching this range of sun protection products, Garancia offers an environmentally friendly and skin-benefiting alternative, while providing a pleasant sensory experience.

Interview by Charlotte Nattier

Cosmetiquemag

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