Interview with Savéria for Voici
Giving your skin all the love it needs? That's the mantra of Savéria Coste, founder and director of the Garancia brand. A new way to conceive the benefits of cosmetics.
"Cosmetic treatments don't just do good: they give the skin the means to defend itself. When they penetrate the layers of the epidermis, a true communication network is activated between the cells and sends messages of regeneration in all directions. The skin receives love and returns it well," enthuses Savéria Coste.
A beautiful statement, but does that mean you have to spend a lot of time wooing it? Not necessarily! "Take advantage of the longer days to increase the time of your ritual. Five to ten extra minutes are enough to stimulate thousands of sensory receptors."
To speak to our epidermis, it's all about contact. "Cosmetics is the unique encounter between the skin and a galenic form: a beautiful complicity," continues Savéria Coste. I love to create surprise with transformative textures, capable of going from a crystalline to an aqueous state (like our [ Diabolique Glaçon ]).
Here, micro-fragmented water droplets break upon application, providing an intense sensation of freshness, for others, silicone-free silk jellies that are just as soft, or even foams reminiscent of children's games."
These textures speak to the skin like a perfume.
And to draw us in even more, Savéria Coste looks for words that hit the mark. "Telling stories, inventing names, creating smiles, is also a guarantee of loyalty. In our micellar waters [ Source Micellaire Enchantée ], we deliberately hid messages of love on the packaging, like bottles sent to sea!
It's up to us then to initiate lovely hand games, by having our loved one apply our treatments, suggests Savéria. These are hands other than yours, with a different sense of caress and a particular response. Thus, we really feel loved, comfortable in our skin..."