« My story is based on four generations of a pharmacists’ family, with a long tradition of passionate interest in dermocosmetics. According to my Corsicans origins, I am very attached to traditions and respect for nature, just like my formulations. As a pharmacist, I commit myself to healthy and effective, conscientious about our skin and therefore of our health. »
Find out more about the Savéria formulas!
« I create my formulas with eyes turned to the stars ... This world of magic, and « sorcery » is inspired of my childhood imagination. I think women are magicians and my happiness is to bring them effective beauty potions to transform ! I also want that each of my formulas to be healthy and irresistibly sensory, evocative of dreams and emotions. My creams must speak to our skin and our senses… Beauty is inseparable from pleasure. »
« I create my formulas’ products by my own; it’s my passion and the « print» of Laboratoire Garancia ! I find rapid efficiency in nature and science. I respect our health through the choice of ingredients and through the etics that is mine. My formulation work could then be summed up in two words: efficiency and health.
It’s based on the following fundamental principles: I only ingredients: « HEALTHY » :
o with efficiency visible, rapid and proven scientifically
o in the respect of our skin and therefore our health »
THE HISTORY OF THE BRAND
THE BIRTH OF A LINE OF PHARMACISTS, A LOVE OF PLANTS AS THEIR LEGACY
In 1908, the pharmacist Pierre Girault, great-grandfather of Savéria Coste, created his pharmacy in Marseille. A great specialist in botany, his cosmetic preparations with plants ensured his reputation. Then followed Fernand Stanislas Girault, Savéria Coste's grandfather, and his wife, both pharmacists, as well as their son and his wife, also pharmacists. They took over the pharmacy and developed it to create a self-service space dedicated to "holistic beauty". Customers discover a totally innovative dispensary, dedicated to dermo-cosmetics, herbal teas and other wellness products. When she was born, Savéria Girault, who was to become Savéria Coste, already carried in her veins a love of plants and cosmetic preparations. She is the fourth generation of pharmacists.
THE BIRTH OF A LINE OF PHARMACISTS, A LOVE OF PLANTS AS THEIR LEGACY
In 1908, pharmacist Pierre Girault, great-grandfather of Savéria Coste, created his pharmacy in Marseille. Passionate about botany, he quickly became famous thanks to his masterful plant-based cosmetic preparations. Then came Fernand Stanislas Girault, grandfather of Savéria Coste, and his wife, both pharmacists, as well as their son and his wife, also pharmacists. The latter took over the pharmacy and developed it to create a self-service space dedicated to "holistic beauty". Customers discovered a totally new type of pharmacy dedicated to dermo-cosmetics, herbal teas and other wellness products. When she came into the world, Savéria Girault, who would become Savéria Coste, already had in her veins a love of plants and cosmetic preparations. She was the fourth generation of pharmacists.
CREATION OF LABORATOIRE GARANCIA: THE ALCHEMY OF SCIENCE AND NATURE
It was while working on a revolutionary ingredient that Savéria created her very first formula: "A foam that acts in 30 seconds to transform the quality of the skin’s texture ... a cult product had been born: Pschitt Magique®!". The product kept its promises and the alchemy of the Garancia brand worked... The successful marriage of high technology and naturalness made Pschitt Magique one of the essentials in the beauty ritual. It won over numerous stars and won 3rd prize in the Beauty Challengers Awards over 70 international brands at the Cosmeeting show.
A "MYSTÉRIEUX" YEAR
When she heard of the studies of a Swiss research laboratory proving, through excellent results, the effectiveness of snake venoms on skin tone, the "scientist" accepted the obvious and prevailed over the "phobia" for snakes ... That was how the Mystérieux (Mysterious) range was born, a range of global anti-ageing treatments with proven clinical efficacy.
SCIENTIFIC RESEARCH THAT KNEW NO BORDERS
After numerous collaborations with European researchers, Savéria turned her scientific sights towards the United States. This is where she met her "plant hunter". The researcher-explorer found "Dragon’s Blood" in the heart of the Amazon rainforest. A red resin used as a proper botanical bandage by Indian tribes. Savéria would use it in the composition of such cult products as Diabolique Tomate®, Chardon et le Marabout® and Immortal Express Shot®. A gentleman adventurer, the plant hunter was happy to risk his own skin to save ours!
SKIN-CARE PRODUCTS SO EFFECTIVE THEY WERE MAGIC!
The Garancia range continued to grow ... In the meantime, there appeared the Marabout anti-imperfections range and Eau de Sourcellerie® with its iconic "megaceros". For inspiration, Savéria drew on the Corsican landscapes, the land of her ancestors, her travels around the world, her readings and childhood memories. That year, the company won the Your Beauty Gold Medal and the Marie Claire France Excellence Award for Beauty.
THE YEAR OF TEARS
Buoyed up by the enthusiasm of her loyal customers, Savéria decided in 2013 to concentrate on the beauty of women’s eyes to reveal, through their brilliance, our most intimate secrets. The product that arose from these intentions and scientific research is white, limpid and disappears when applied ... like a ghostly milky veil, hence its name: Larmes de Fantôme® (Phantom’s Tears).
That year saw 5 new treatments enter the pharmacy, including the first 3 Bal Masqué des Sorciers® (Sorcerer’s Masked Ball) and its amazing self-foaming mask. A year which was crowned with a Special Award from the jury of the Your Beauty Gold Medals. It was a passion for research, beauty and women that was being rewarded.
AN ANNIVERSARY, CULT PRODUCTS
10 years after the adventure began, Pschitt is still as Magical! One is sold every 10 minutes. 10 years later, because each product carries a unique innovation, each product is a cult in its category. "There’s no magic without science. And what matters to us at Garancia is the product, its promise" Savéria Coste
EVER MORE EXTRAORDINARY CARE PRODUCTS
In 2016, Savéria decided to bring out the true beauty while also protecting women's skin: Laboratoire Garancia opened up to the world of make-up, with two formulas on the border between skin care and make-up. The brand’s many fans replaced their loose powder with Hallucinogène®, a transparent foundation care in liquid powder, bringing into their beauty ritual Ma VAP' Bien Aimée®, a make-up fixing mist with 4 powers. These 2 care products also contain innovative active ingredients that combat new scourges that contribute to skin ageing: pollution and blue light.
A CRACKLING ENTRY INTO SLIMMING
A new product was on everyone's lips: Fée-Moi Fondre® made a remarkable entry into the slimming market. The express fat-burning crackling foam, which mimics and maximises the results of a sports session, has won over many consumers. Why? A formula with 4-in-1 active ingredients, results from 14 days on cellulite, an embellishing powdery texture and fun, pleasant application that crackles under the fingers of every “fairy” who uses it (Fée = Fairy). "The success of a product rests on its scientific innovation and therefore its effectiveness. This explains why our customers remain so loyal" Savéria Coste.
A CRACKLING DISPLAY OF LIGHT
Garancia's first advertising campaign highlights the Magic Me Thin express anti-cellulite foam, launched 1 year earlier. It is a slimming care with multi-action assets: Slimming + Anti-Cellulite + Firming + Draining. With immediate express results, its active ingredients enhance the effects of a sports session. Great!
GARANCIA, THE MODEL STUDENT OF CLEAN FORMULAS
Garancia ranks among the best in the cosmetics world. Thanks to its minimalist formulas and healthy ingredients, the brand is cited as an example in Yuka's impact measurement survey.
WE APPLAUD SAVERIA
We applaud Savéria for receiving an Achiever Award from CEW France. This prize rewards her success, her quest for innovation... and her bewitching side!
ECO-RESPONSABILITY AT THE HEART OF GARANCIA'S FORMULAS
The brand is stepping up its commitment to respecting people and the environment. The packaging includes recycled plastic, and the boxes come from sustainably managed forests and are FSC-labeled. By 2025, plastic packaging will be recyclable, reusable or compostable. Always in a societal and environmental approach, Garancia advocates a sourcing of many assets as natural and effective, as socially and environmentally responsible.